Traverse City Light & Power (TCLP) is a municipally owned electric and telecom utility serving approximately 13,000 electric and 900 fiber customers. With a team of 55 dedicated employees, we are committed to delivering reliable, innovative, and community-focused services to the residents and businesses of Traverse City.

Why TCLP?

• Be part of a mission-driven organization that directly impacts your community.
• Enjoy a collaborative, supportive work culture with a strong focus on employee well-being.
• Competitive compensation and benefits including health insurance, 100% employer paid dental and vision insurance, 10% employer contribution to a 457 deferred compensation retirement plan, and a defined benefit pension retirement plan.
• Opportunities for professional development and growth.

Hourly Rate: $26.62 - $39.93, depending on qualifications, education, and experience.

How to Apply: Applicants must submit the following:

• Resume
• Cover Letter
• Three Professional References
• TCLP Employment Application

Applications will be reviewed as received until the position is filled.

TCLP is an Equal Employment Opportunity Employer
A diverse team makes a strong team. As an Equal Employment Opportunity employer, we are strongly committed to creating a dynamic and equitable workforce that mirrors the community and world that we serve. TCLP encourages people from all backgrounds to apply.

Benefits Summary

Full Job Description

Supervised By:        Manager of Marketing & Communications
Supervises:              None
Status:                      Administrative, Confidential and Technical (ACT)
                                   Non-Exempt

Position Summary:
Under the general direction of the Manager of Marketing & Communications, and within established policies and procedures, this position is responsible for maximizing the visibility of Traverse City Light & Power, which includes Traverse City Light & Power Fiber, (Utility) by effectively and professionally creating and dispersing communications to customers, the community and the media that support Utility services, initiatives, and education.  This position is critical to providing focused, relevant and targeted stakeholder communications in a proactive manner by engaging and aligning communication and marketing content with business objectives and core company values.

Essential Job Functions:
An employee in this position may be called upon to do any or all of the following essential functions.  These examples do not include all of the duties which the employee may be expected to perform.  To perform this job successfully, an individual must be able to perform each essential function satisfactorily.

• Develop written, visual, print, digital and multimedia communication pieces for a variety of audiences, including customers, employees, community members and the media.
• Write, design and coordinate the production and distribution of customer newsletters, email marketing campaigns, direct mailings, forms, flyers, event invitations, social media graphics, media announcements and other communication materials for the Utility’s electric and fiber services.
• Develop and implement social media strategies and content for the Utility’s electric and fiber services, including writing posts, designing branded graphics, capturing photos and video, recording on-camera or voiceover content when appropriate, and editing content for Facebook, Instagram, LinkedIn and emerging platforms.
• Create platform-appropriate social media content, including short-form video, Reels, Stories, event coverage, employee features, customer education, project updates and other timely content designed to increase awareness and engagement.
• Assist with the marketing of TCLPfiber, including collaborating with Utility staff and vendors to develop campaigns, digital assets, social media content and other materials that promote brand awareness, customer education and product engagement.
• Develop, create and maintain content for all Utility websites, including written copy, graphics, photography, video and other digital assets.
• Develop and maintain working relationships with local media, including creation and disbursement of press releases as directed.
• Plan, coordinate and conduct community outreach events, including developing promotional materials and capturing real-time photo, video and social media content before, during and after events.
• Evaluate and recommend new and existing communication channels to best meet strategic communication goals to include reviewing, analyzing, and interpreting data analytics, surveys and overall customer engagement ensuring the Utility is utilizing the most effective methods.
• Work with departments to keep abreast of upcoming activities or initiatives, making recommendations and developing communication campaigns.
• Respond to requests for information through the Utility social media channels and website.
• Attend community events and meetings which may occur during evenings and weekends.
• Assist the Director of People & Community when necessary, including employment opportunity awareness through social media and other methods, along with internal communications.
• Perform other duties as assigned.

Required Knowledge, Skills, Abilities and Minimum Qualifications:
The requirements listed below are representative of the knowledge, skills, abilities and minimum qualifications necessary to perform the essential functions of the position.  Reasonable accommodations may be made to enable individuals with disabilities to perform the job.

• Bachelor’s degree in communications, marketing, public relations or related field. An equivalent combination of training and experience may be considered in lieu of a degree.
• Minimum of two years’ experience in marketing and communications.
• Valid State of Michigan Vehicle Operator’s License.
• Experience in desktop publishing and graphic design software to include, but not limited to, Adobe Creative Suite, Canva, and Microsoft Office Suite.
• Proficient with email marketing systems and major social media platforms, including Facebook, Instagram and LinkedIn, with hands-on experience creating, publishing and managing platform-specific content.
• Experience capturing and editing high-quality photos and short-form video using smartphones, cameras and common editing applications for use on social media, websites and other digital channels.
• Experience using social media, website and email analytics to measure communication effectiveness, reach, engagement and audience growth, and to apply findings to future content.
• Strong written and verbal communication skills with the ability to communicate clearly and effectively with customers, employees, vendors, Board members and the public.
• Organizational and Time Management: Ability to work under deadlines, manage multiple priorities, and adapt to changing work demands.
• Strong attention to detail.
• Ability to consistently demonstrate sound ethics, good judgement and confidentiality of information.
• Must be able to occasionally work beyond the normal workday/week to attend functions and meet essential deadlines.
• In addition to the above-mentioned requirements, this position requires the ability to read, write, speak, and understand the English language as necessary for the position; the ability to follow written and oral instruction; and be physically and mentally able to perform the essential duties of their position. Regular, consistent, and predictable attendance is also required.

Physical Demands and Work Environment:
The physical demands and work environment characteristics described here are representative of those an employee encounters while performing the essential functions of the job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to communicate in person and by telephone, read regular and small print, view and produce written and electronic documents and enter data on a computer keyboard with repetitive keystrokes. The employee must be mobile in an office setting, stand, sit, stoop and kneel, use hands to finger, handle, or feel and reach with hands and arms.  The employee must occasionally lift and/or move items of light weight.

The typical work environment for this position is a business office setting where the noise level is quiet and sometimes moderate. However, this position, as needed, will drive a motor vehicle to locations throughout service territory.